Engage your customers with
smart messaging campaigns

A marketing (or digital marketing) campaign message is how your organisation and brand communicates with its target audience. Each message can have a different purpose or goal. For example, in one campaign message, you can talk about your brand, and what it does. In another, you can acknowledge a customer's pain point, and how you can help them resolve it.

Ideally, every marketing campaign message must have a unique positioning point and goal. So, a transactional message should include relevant information about a particular transaction for a particular customer. A broadcast message can have the same positioning point for many users. A targeted promotion message is sent to selective and engaged user segments to cross-sell or upsell services.

A good messaging campaign strategy draws in the target audience, makes a high-impact impression, and nudges them towards a particular action. Depending on your campaign goal, you can leverage one or more strategies such as hyper-targeting a niche audience, implementing a clear call-to-action, and encouraging two-way interaction.

Brand storytelling and social media advertising can also be effective strategies to connect with audiences and have meaningful conversations with them. Finally, most modern brands benefit by implementing messaging campaigns on more than one channel or medium.

If you're not sure how to get going, Gupshup's "smart messaging" team can help. To know more, click here.

A messaging campaign strategy is an overall plan for the campaign. To create a strategy, it's important to understand the target audience, set campaign goals, and identify the steps required to reach those goals. Reflect on your company's vision and mission, and choose a specific, measurable and achievable goal that aligns with this vision and mission. Identify the KPIs (Key Performance Indicators) to track progress and measure success.

Before kick-starting the messaging campaign, set your budget. Craft your campaign message to target your specific audience. The message should be lucid, concise, approachable, and include a clear CTA. Also, choose the mediums and channels for your message. After sending a campaign, measure its performance based on the goals and KPIs you set earlier.

Now you can easily create and send smart messaging campaigns with Gupshup, including transactional messages, sequences of scheduled messages, recurring/re-engagement campaigns, broadcast messages, and targeted promotions. Gupshup makes it easy to design your campaign strategy and send out rich, meaningful messages with high conversions, high ROI, and low cost. Click here to get started.

It's easy to conduct a messaging campaign with the right partner. Create a smart messaging campaign that yields high conversion and ROI with Gupshup's campaign tools. Once you identify your campaign's goals, target audience and KPIs, Gupshup takes care of the messaging design, send, and analytics.

Gupshup's tools work seamlessly with your existing marketing tools to exchange contacts, messages and campaigns. Create interactive messages, embed them with rich media and smart call-to-action, and see your customer engagement outcomes soar.

Ready to create your first campaign? Click here.