Redefining D2C & eCommerce Customer Experience With Conversational Messaging

With the strong uptake of eCommerce and the D2C models across regions, a key element that has also gained traction is conversational commerce. Today, consumers don't just want products, they want services, experiences, and relationships with brands. To provide this, brands have to understand much more about who their shoppers are, what they enjoy, and where they want to checkout to further personalise the customer experience.

Brands need to be where their customers are, talk to them in a language that they're comfortable interacting in, understand their doubts and problems, and innovate how they provide solutions to their customers.

By downloading this ebook, you'll learn:
  • How COVID-19 has changed consumer behaviour
  • Role conversational messaging is playing in D2C and e-commerce
  • Challenges faced by the brands
  • Benefits of conversational messaging in D2C & e-commerce

Get your free ebook here

Resources
Conversational Support is Redefining D2C Customer Lifecycle

It's a well-known fact that the way people shop is changing. In fact before and even after making a buying decision, people are communicating with brands in ways like they never have before.

Read more
Why Is WhatsApp The Next Big E-Commerce Channel

Messenger platforms are a hot topic today, thanks to the ease and intuitivity in using them. Speaking to family and friends has been a bliss due to the enablement of omnichannel communication...

Read more

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Added below language support for WhatsApp,

Bot developers for Line: With the release of Line Messaging API, all BOT API Trial Accounts are scheduled to be deleted. Please republish your bot according to new Line implementation, mentioned under Publish tab in My Bots section.

New tool for non-developers- Our Flow Bot Builder helps users create their bot messaging flow with a graphical editor.

API.ai tool is now available for developing your NLP/AI bot.

Gupshup Enterprise APIs (SMS,Voice and Email) are now available directly in the APIs section.

New channels added for publishing bots- Smooch.io and your website as a web widget.

Now you can access our services including the bot builder tool using your Facebook login credentials.

Now you can delete the dummy bots created for testing from the My Bots Dashboard.

You can now access Bot specific data from your Dashboard itself.

Introducing a hassle free bot development experience for users to instantly create bots using our pre-defined restaurant templates. Check out our blog to know more.

We are removing few redundant parameters, that were being sent when a callback happens to your bot (i.e. inbound message comes to your bot).

Following is the list of parameters.

  1. sender
  2. message
  3. context

However, we will continue to send following parameters. If you are using any of the deprecated parameters, we request you to use these alternatives.

  1. senderobj
  2. messageobj
  3. contextobj

You are requested to make a note of this and do the necessary changes immediately to your bot code to keep it working. Should you need any help, please feel free to send an email to devsupport@gupshup.io