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Presenters

Beerud Sheth - Co-Founder and CEO
Beerud Sheth
Co-Founder and Chief Executive Officer
LinkedIn
Srinivas B Vijayaraghavan - VP Marketing
Srinivas B Vijayaraghavan
VP Marketing
LinkedIn
Pratekk Agarwaal - VP Marketing
Pratekk Agarwaal
Startup Advisor
LinkedIn

Notes

In this episode of #ConversationalMessaging Podcast, Gupshup CEO Beerud Sheth & VP of Marketing Srinivas welcome guest Pratekk Agarwaal, an experienced financial advisor for Fintech companies. They discuss how the integration of messaging API to Fintech services is an absolute win not only for the brands, but more importantly, for the consumers.
Customers' Habits Evolved
Customers are long done with downloading dozens of apps that serve different purposes. Their needs and habits have changed to doing all online activities at once, including finance, regardless of whether it's through WhatsApp Business Account, or anything they use for messaging. Therefore, Fintech services, being one of the most powerful industries in the digitised era, needs to move forward along with its consumers.
Who Stands Out
Some Fintech brands offer a great user interface or experience, while some would entice customers with great interest rates. For Pratekk, when the competition is tight, that's where customer experience comes into play, as the brand that offers the most seamless and satisfying experience gains the highest customer loyalty.
We are now wanting to build and start asking for where it's more personalized, and it's focused on customer experience, and it's transactional level banking.
Pratekk Agarwaal, Startup Advisor
What Satisfies Customers
It's an absolute win for Fintech to offer their services through a messaging app such as WhatsApp, SMS, Facebook Messenger, Telegram etc, instead of going through the complex, not to mention expensive, process of building a separate app. From the customers' perspective, on the other hand, these apps are painful, time-consuming, and outdated. Pratekk believes that the integration of conversational messaging in Fintech services is what would bring customers exactly what they need, which would have countless returns for the brands. Less complex processes mean more customers will buy insurance, open a savings account, get a personal loan, etc.
Related posts:

Role of conversational messaging in the Fintech industry

Conversational AI is transforming the Fintech industry

Conversational Messaging solutions for BFSI

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Added below language support for WhatsApp,

Bot developers for Line: With the release of Line Messaging API, all BOT API Trial Accounts are scheduled to be deleted. Please republish your bot according to new Line implementation, mentioned under Publish tab in My Bots section.

New tool for non-developers- Our Flow Bot Builder helps users create their bot messaging flow with a graphical editor.

API.ai tool is now available for developing your NLP/AI bot.

Gupshup Enterprise APIs (SMS,Voice and Email) are now available directly in the APIs section.

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Now you can access our services including the bot builder tool using your Facebook login credentials.

Now you can delete the dummy bots created for testing from the My Bots Dashboard.

You can now access Bot specific data from your Dashboard itself.

Introducing a hassle free bot development experience for users to instantly create bots using our pre-defined restaurant templates. Check out our blog to know more.

We are removing few redundant parameters, that were being sent when a callback happens to your bot (i.e. inbound message comes to your bot).

Following is the list of parameters.

  1. sender
  2. message
  3. context

However, we will continue to send following parameters. If you are using any of the deprecated parameters, we request you to use these alternatives.

  1. senderobj
  2. messageobj
  3. contextobj

You are requested to make a note of this and do the necessary changes immediately to your bot code to keep it working. Should you need any help, please feel free to send an email to devsupport@gupshup.io